Internet has swept the world by its feet. Today, the
speed at which Internet has grown in India is remarkable
considering the quality of infrastructure that exists.
With the advent of new technologies, users can easily
reach out to any piece of information anytime, anywhere.
And it is because of this advantage that the corporate
and individuals are entirely devoted to the mechanism of
Internet. Whether you want to sell your products online,
wish to display your catalogue, write your opinions and
suggestions on blogs, want to meet and make friends,
position your brand etc everything has become possible
just by a mere click of a mouse!
Internet marketing can be highly targeted to your
specific customer; it is more effective and provides a
higher return on investment than traditional media
Internet marketing gained its prominence a few years ago
in India when the number of users increased. In this
competitive and stress environment people generally do
not have the time to search things manually. By a mere
click, if you get the information desired by sitting
where ever you are does make a better impact and saves
your time or energy. Marketing on the Internet aims at
these two dimensions: time and quality of information.
The purpose of Internet Marketing is to position the
company’s brand or name, online advertising, increase
the revenue generation, online promotion or publicity
and to provide convenient reach to the users. The recent
trends have shown an increased bent of organizations
towards Internet Marketing and predictions are that it
will conquer television and radio market as well.
At Dreams Soft Technology, the Internet Marketing team
offers Search Engine Submission, web directory
submissions, content optimization, website publicity and
promotion, online newsletters, News press releases,
website reports, Article Submission, Blogs Submission,
Question & Ans. Submission, Email marketing.
Through constant screening and analysis of the page
rankings of the company’s websites, promotion and
publicity campaigns are planned in order to increase the
number of enquiries or users and to generate brand
awareness. Online marketing has become a vital tool for
key buyers and customers to make their orders. A major
chunk of the company’s revenues are generated through
online catalogues and hence Internet Marketing has
played a vital role in boosting company’s sales.